What happens when you're preparing for the next major phase of your company? When you're building the foundation and infrastructure necessary to carry you through the long uphill battle towards profitability? You hunker down. Suddenly your world is much smaller and nothing outside this little sphere of concentration matters.

Your social life all but disappears. And other "normal people" things get dropped too. The Netflix sits on the dining table for weeks, you miss out on awesome apartments because your head's not in the game, and you live on frozen burritos and caffeine.

I love it.

On a somewhat related note, I may have to try this 28-hr day routine (xkcd.com). It sounds perfect for me.