Wise Bread 2.0
Wise Bread has a new look and feel today. It's looks great and is much more usable now. I love it!
To celebrate, we're giving readers a chance to win $25 from Amazon when they read about our worst financial mistakes and share their stories in the comments.
I love it for the readers. There are more options for finding the articles that they want to read. From popular lists (today and all-time), list of bloggers, theoretically similar articles, popular posts in the same channel or by the same blogger, and more! Better "next article" suggestions will help readers find what they need, and we get more pageviews. Win-win.
I love it for the bloggers. Now there's a feature box on the homepage. It will direct readers to the best content of the day/week or highlight newly relevant articles from the past (eg., helpful articles to save you gas) or contests or whatever. The best content up front, without taking too much away from the freshness of a lively blog. And we managed to monetize the site better without being aggressive.
We fixed a ton of usability problems, it looks great and the monetization strategy took big steps. Did I already say I love it!
Congratulations to the KA team and thanks to Intuitive Designs.
Edited to add: Here's Intuitive's take on the project. Thanks for the kind words!

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